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Bidirectional Dynamics of Mate...
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USA
Consumer behaviour
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Brand management
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advertising
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visual attention
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Pieters, Rik
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Baumgartner, Hans
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
1
Journal of the American Statistical Association : JASA
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ECONIS (ZBW)
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The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick
;
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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2
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
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3
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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