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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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An empirical comparison of methods for clustering problems : are there benefits from having a statistical model?
Andrews, Rick L.
;
Brusco, Michael J.
;
Currim, Imran S.
; …
- In:
Review of marketing science
8
(
2010
)
3
,
pp. 1-32
Persistent link: https://www.econbiz.de/10003995971
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2
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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3
Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen
;
Pettigrew, Simone
;
Pechmann, Cornelia
; …
- In:
Transformative consumer research for personal and …
,
(pp. 3-24)
.
2012
Persistent link: https://www.econbiz.de/10009259666
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