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Customer relationship management : strategies and company-wide implementation
Mittelman, Mauricio; Onyemah, Vincent - 2002
Persistent link: https://www.econbiz.de/10001706810
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Gaming emotions in social interactions
Andrade, Eduardo B.; Ho, Teck-Hua - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003919292
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 778-791
Persistent link: https://www.econbiz.de/10003945107