Customer relationship management : strategies and company-wide implementation
Year of publication: |
2002
|
---|---|
Authors: | Mittelman, Mauricio ; Onyemah, Vincent |
Publisher: |
Cambridge, MA |
Subject: | Kundenservice | Customer service | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
Extent: | 30 S |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,112 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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