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Newspaper and internet display advertising : co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
observed, however, in the direction to traditional media platforms instead of internet display advertising. For two retail …-sub-industries, the hypotheses could not be rejected for the analyzed period. -- media economics ; advertising ; complementation …
Persistent link: https://www.econbiz.de/10009564404
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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Newspaper and internet display advertising - co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
observed, however, in the direction to traditional media platforms instead of internet display advertising. For two retail …-sub-industries, the hypotheses could not be rejected for the analyzed period. -- media economics ; advertising ; complementation …
Persistent link: https://www.econbiz.de/10009671555
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Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905
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Developments in audience measurement and research
Webster, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 123-138). 2008
Persistent link: https://www.econbiz.de/10003755908
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Media buying : the new power of advertising
Turow, Joseph - In: The Routledge companion to advertising and promotional …, (pp. 99-111). 2013
Persistent link: https://www.econbiz.de/10010197576
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The complexity of richness: media, message, and communication outcomes
Otondo, Robert F.; Scotter, James R. van; Allen, David G.; … - In: Information & management : the internat. journal of … 45 (2008) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10003656698
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Using THREE I media in business-to-business marketing
Newcomb, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 208-225). 2008
Persistent link: https://www.econbiz.de/10003755923
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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard; Liang, Angie; Lee, Wei-Na - In: Health marketing quarterly 26 (2009/10) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10003933256