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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10003744559
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Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.; Malshe, Avinash - In: Journal of service research : JSR 19 (2016) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
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Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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The value of a "free" customer
Gupta, Sunil; Mela, Carl F.; Vidal-Sanz, José M. - 2009
Persistent link: https://www.econbiz.de/10003972545
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Market-driven management : how to define, develop, and deliver customer value
Webster, Frederick E. - 2002 - 2. Aufl.
Persistent link: https://www.econbiz.de/10001684832
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos; Schamel, Günter - 1999
Persistent link: https://www.econbiz.de/10001366263
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Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H. - 1998
Persistent link: https://www.econbiz.de/10013416557