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USA
Consumer behaviour
37
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Internet marketing
25
Online-Marketing
25
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20
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Fader, Peter
9
Jerath, Kinshuk
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Bradlow, Eric T.
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Moe, Wendy W.
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Netessine, Serguei
3
Hardie, Bruce G. S.
2
Hui, Sam K.
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Kumar, Anuj
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Kahn, Barry
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Ma, Liye
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Srinivasan, Kannan
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Tereyağoğlu, Necati
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Faculty & research / Insead : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of forecasting
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Journal of service research : JSR
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ECONIS (ZBW)
13
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1
Revenue management with strategic customers : last-minute selling and opaque selling
Jerath, Kinshuk
;
Netessine, Serguei
;
Veeraraghavan, …
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 430-448
Persistent link: https://www.econbiz.de/10003962301
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2
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
3
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
4
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
Saved in:
5
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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6
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
Hui, Sam K.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10003895846
Saved in:
7
The traveling salesman goes shopping : the systematic deviations of grocery paths from TSP optimality
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 566-572
Persistent link: https://www.econbiz.de/10003868058
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8
Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.
;
Fader, Peter
;
Kahn, Barry
-
2011
Persistent link: https://www.econbiz.de/10009376818
Saved in:
9
Capturing evolving visit behavior in clickstream data
Moe, Wendy W.
;
Fader, Peter
-
2001
Persistent link: https://www.econbiz.de/10001642999
Saved in:
10
Forecasting new product trial in a controlled test market environment
Fader, Peter
;
Hardie, Bruce G. S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10001781690
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