A "position paradox" in sponsored search auctions
Kinshuk Jerath; Liye Ma; Young-Hoon Park; Kannan Srinivasan
| Year of publication: |
2011
|
|---|---|
| Authors: | Jerath, Kinshuk ; Ma, Liye ; Park, Young-hoon ; Srinivasan, Kannan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 612-627
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Branche | Economic sector | USA | United States | 1971-2005 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299502