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USA
Marketingmanagement
17,148
Marketing management
16,557
Marketing
3,732
Market segmentation
3,599
Marktsegmentierung
3,273
Consumer behaviour
3,238
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3,129
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2,937
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2,923
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2,056
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1,828
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1,475
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1,443
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1,427
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1,231
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1,192
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1,187
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1,056
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1,052
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921
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908
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795
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795
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794
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792
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786
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724
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724
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678
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674
Markenimage
644
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643
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640
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601
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584
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582
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550
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Kotler, Philip
16
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13
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Butters, R. Andrew
6
Hubbard, Thomas N.
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Engel, Charles
5
Newman, Bruce I.
5
Rogers, John H.
5
Song, Michael
5
Armstrong, Gary
4
Bartolini, Leonardo
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hellerstein, Rebecca
4
Hilton, Spence
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Prati, Alessandro
4
Steenburgh, Thomas J.
4
Anderson, Kym
3
Barber, Nelson
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
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3
Brettel, Malte
3
Calantone, Roger J.
3
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3
Carpenter, Gregory S.
3
Caruana, Albert
3
Chahrour, Ryan
3
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American Marketing Association
15
American Management Association
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Cornell University / Department of Agricultural Economics
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Bureau of Economic Research
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Chartered Institute of Marketing
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European Society for Opinion and Marketing Research
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USA / General Accounting Office
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American Management Association / Marketing Division
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American Management Association, Marketing Division
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Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Federal Reserve Bank of New York
1
Federal Reserve System / Board of Governors
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Pontificia Universidad Católica del Ecuador / Facultad de Economía
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Stanford Institute for Economic Policy Research
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
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Journal of business research : JBR
22
Journal of marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
12
Harvard business review : HBR
11
The journal of consumer marketing
11
Working paper / National Bureau of Economic Research, Inc.
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Journal of marketing communications
8
Journal of marketing theory and practice
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Business horizons
7
Journal of business strategy
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Series / American Marketing Association
7
SpringerLink / Bücher
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of wine business research : IJWBR
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Management international review : mir ; journal of international business
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
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ECONIS (ZBW)
1,493
Other ZBW resources
26
USB Cologne (EcoSocSci)
13
EconStor
4
RePEc
2
Showing
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10
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date (oldest first)
1
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
2
Market segmentation : theoretical and empirical dimensions
Arndt, Johan
-
1974
Persistent link: https://www.econbiz.de/10000053551
Saved in:
3
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
4
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
5
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
6
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
7
Segmentation based on physician behavior : implications for sales forecasting and marketing-mix strategy
Carter, Franklin J.
;
Chitturi, Ravindra
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10003946035
Saved in:
8
Market segmentation and the impact of online media
Shaw, Alan
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10009308823
Saved in:
9
Generification as a strategy : how software producers configure products, manage user communities and segment markets
Pollock, Neil
;
Williams, Robin
;
D'Adderio, Luciana
- In:
The new production of users : changing innovation …
,
(pp. 160-189)
.
2016
Persistent link: https://www.econbiz.de/10011486393
Saved in:
10
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099391
Saved in:
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