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Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth; Naletelich, Kelly - In: Journal of business research : JBR 96 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin; Ketron, Seth - In: The journal of product & brand management 32 (2023) 3, pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh; Spears, Nancy - In: Psychology & marketing 30 (2013) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
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West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
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Reasons behind body art adoption : what motivates young adults to acquire tattoos?
Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10009231293
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Frustration theory : toward an understanding of keyword search effectiveness and consumer responses
Sun, Qingyun; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10009231295