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USA
Social Web
20,604
Social web
20,600
Produktentwicklung
10,027
New product development
8,747
Online-Marketing
6,045
Internet marketing
5,958
Consumer behaviour
5,368
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5,347
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4,970
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4,237
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4,107
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2,610
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2,563
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2,439
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2,437
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2,397
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2,271
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2,267
social media
2,186
Brand management
1,969
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1,966
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1,950
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1,864
Web 2.0 technologies
1,744
Web 2.0-Technologien
1,743
Digitalisierung
1,559
Online retailing
1,514
Online-Handel
1,514
Digitization
1,497
Internet
1,467
Wissensmanagement
1,434
Knowledge management
1,390
Customer integration
1,366
Kundenintegration
1,366
Deutschland
1,317
Germany
1,271
United States
1,143
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1,111
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1,103
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9
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7
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7
Bailey, Michael
6
Cao, Ruiqing
6
Song, Michael
6
Braghieri, Luca
5
Talay, M. Berk
5
Bianchi, Francesco
4
Cooper, Robert G.
4
Cuevas, Ruben
4
Fujiwara, Thomas
4
Goldfarb, Avi
4
Im, Subin
4
Iyengar, Radha
4
Kahn, Kenneth B.
4
Khan, B. Zorina
4
Kung, Howard
4
Liberini, Federica
4
Men, Linjuan Rita
4
Redoano, Michela
4
Russo, Antonio
4
Schwarz, Carlo
4
Valente, Thomas W.
4
Van Den Bulte, Christophe
4
Akdeniz, M. Billur
3
Banerjee, Abhijit V.
3
Bettencourt, Lance A.
3
Ciliberto, Federico
3
Cram, Roberto Gómez
3
Crotts, John C.
3
Cuevas, Angel
3
Di Benedetto, C. Anthony
3
Dong, Yi
3
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3
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3
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3
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1
City University
1
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Conference on Research in Income and Wealth
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Droemer Verlag
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Friedrich-Schiller-Universität Jena
1
Humboldt-Universität zu Berlin
1
NetLibrary, Inc
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Oxford University Press
1
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1
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1
Springer Fachmedien Wiesbaden
1
Taylor and Francis.
1
Technische Universität Dresden
1
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1
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1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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1
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The journal of product innovation management : an international publication of the Product Development & Management Association
59
Working paper / National Bureau of Economic Research, Inc.
25
Journal of advertising research
17
Harvard business review : HBR
12
NBER working paper series
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Handbook of social media management : value chain and business models in changing media markets
8
Information systems research : ISR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
SpringerLink / Bücher
8
Harvard-Business-Manager : das Wissen der Besten
7
International journal of internet marketing and advertising : IJIMA
7
International journal of production research
7
JMM : the international journal on media management
7
Journal of business research : JBR
7
Journal of marketing theory and practice
7
Discussion paper / Centre for Economic Policy Research
6
European journal of operational research : EJOR
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of innovation management
6
International journal of production economics
6
Journal of marketing
6
Journal of marketing theory and practice : JMTP
6
Journal of travel and tourism marketing
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
R & D management
6
Research technology management : RTM
6
Social media and crisis communication
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Working paper
5
Business horizons
4
CESifo working papers
4
Discussion papers / CEPR
4
Health marketing quarterly
4
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
4
IDB Publications (Working Papers)
4
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ECONIS (ZBW)
1,151
USB Cologne (EcoSocSci)
9
RePEc
4
Other ZBW resources
2
EconStor
1
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1
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
2
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
3
Service innovation and electronic word-of-mouth : is it worth listening to?
Andreassen, Tor W.
;
Streukens, Sandra
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009525097
Saved in:
4
Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric
- In:
Organizations and social networking : utilizing social …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10009768699
Saved in:
5
Integrated product development in virtual enterprises supported by web-based applications
Aca, Joaquín
(
contributor
)
- In:
Processes and foundations for virtual organizations : …
,
(pp. 361-368)
.
2004
Persistent link: https://www.econbiz.de/10001973205
Saved in:
6
Learning from criticisms of quality management
Barouch, Gilles
;
Kleinhans, Stéphane
- In:
International journal of quality and service sciences
7
(
2015
)
2/3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10011400693
Saved in:
7
Making R&D portfolio management more effective
Menke, Michael M.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 34-44
Persistent link: https://www.econbiz.de/10010127260
Saved in:
8
A review of training strategies to teach individuals implementation of behavioral interventions
Shapiro, Marnie
;
Kazemi, Ellie
- In:
Journal of organizational behavior management
37
(
2017
)
1
,
pp. 32-62
Persistent link: https://www.econbiz.de/10011669786
Saved in:
9
Management of behavioral risk in the first line of defence
Bott, Jürgen
;
Milkau, Udo
- In:
The journal of operational risk
12
(
2017
)
3
,
pp. 65-77
Persistent link: https://www.econbiz.de/10011848869
Saved in:
10
What is the effect of size on the use of the EFQM excellence model?
Escrig, Ana B.
;
De Menezes, Lilian M.
- In:
International journal of operations & production …
36
(
2016
)
12
,
pp. 1800-1820
Persistent link: https://www.econbiz.de/10011641920
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