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23
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10
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9
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NBER working paper series
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Technological forecasting & social change : an international journal
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Research technology management : RTM
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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MIT sloan management review
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The American economic review
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NBER Working Paper
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International journal of technology management : IJTM
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Journal of financial and quantitative analysis : JFQA
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of business venturing
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The review of financial studies
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Innovation policy and the economy
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Small business economics : an entrepreneurship journal
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SpringerLink / Bücher
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Discussion paper series / IZA
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Journal of business strategy
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International journal of entrepreneurship and innovation management
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
55
Other ZBW resources
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RePEc
9
OLC EcoSci
2
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1
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
2
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
Saved in:
3
Engineering of augmented reality-based information systems : design and implementation for intralogistics services
Berkemeier, Lisa
;
Zobel, Benedikt
;
Werning, Sebastian
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10012009534
Saved in:
4
Virtual technologies for business and industrial applications : innovative and synergistic approaches
Rao, N. Raghavendra
(
contributor
)
-
2011
1.
Innovation
through virtual technologies / N. Raghavendra Rao -- 2. Soft-touch Haptics modeling of dynamic surfaces …
Persistent link: https://www.econbiz.de/10011726875
Saved in:
5
Key factors in the triumph of Pokémon GO
Tang, Ailie K. Y.
- In:
Business horizons
60
(
2017
)
5
,
pp. 725-728
Persistent link: https://www.econbiz.de/10011771731
Saved in:
6
Virtual reality : the technology and its applications
1995
Persistent link: https://www.econbiz.de/10000632690
Saved in:
7
Cybercrime, cybersecurity, and financial institutions worldwide
Reich, Pauline C.
- In:
Cyberlaw for global e-business : finance, payment, and …
,
(pp. 1-33)
.
2008
Persistent link: https://www.econbiz.de/10003634720
Saved in:
8
Intellectual property issues for marketers in the virtual world
Bonifield, Carolyn M.
;
Tomas, Amy M.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003881165
Saved in:
9
Online learning communities in the New "U"
Thoms, Brian
;
Garrett, Nathan
;
Ryan, Terry
- In:
International journal of networking and virtual …
6
(
2009
)
5
,
pp. 499-517
Persistent link: https://www.econbiz.de/10003886374
Saved in:
10
Exploring intentions to use virtual worlds for business
Shen, Jia
;
Eder, Lauren B.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003886474
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