Intellectual property issues for marketers in the virtual world
Year of publication: |
2009
|
---|---|
Authors: | Bonifield, Carolyn M. ; Tomas, Amy M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 8, p. 571-581
|
Subject: | Virtuelle Realität | Virtual reality | Immaterialgüterrechte | Intellectual property rights | Markenführung | Brand management | USA | United States |
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