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Complexity and viability in service ecosystems

Gummesson, Evert; Mele, Cristina; Polese, Francesco - In: Marketing theory 19 (2019) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10012001470

Guest editorial: Value co-creation as a complex adaptive process

Polese, Francesco; Mele, Cristina; Gummesson, Evert - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 926-929

Persistent link: https://www.econbiz.de/10011797934

B2B is not an island!

Gummesson, Evert; Polese, Francesco - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 337-350

Persistent link: https://www.econbiz.de/10009524514

From relationship marketing to total relationship marketing and beyond

Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19

Persistent link: https://www.econbiz.de/10011615616

A holistic market conceptualization

Mele, Cristina; Pels, Jaqueline; Storbacka, Kaj - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 100-114

Persistent link: https://www.econbiz.de/10010489556

Eco-innovation practices

Mele, Cristina; Russo Spena, Tiziana - In: Journal of organizational change management 28 (2015) 1, pp. 4-25

Persistent link: https://www.econbiz.de/10010493015

Enabling actors' viable behaviour : reflections upon the link between viability and complexity within smart service system

Polese, Francesco; Carrubbo, Luca; Bruni, Roberto; … - In: International journal of markets and business systems 3 (2018) 2, pp. 111-120

Persistent link: https://www.econbiz.de/10011869544

Relationship marketing as a paradigm shift: some conclusions from the 30R approach

Gummesson, Evert - In: Management Decision 35 (1997) 4, pp. 267-272

Stresses issues brought up in the first World Wide Web conference on relationship marketing. Based on research on relationship marketing going back to the early 1970s which resulted in the definition of 30 relationships in marketing ‐ the 30R approach. Brings up inconsistencies in marketing,...

Persistent link: https://www.econbiz.de/10014933820