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The importance of the social context on the impact of product placements

Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013

Persistent link: https://www.econbiz.de/10009773045

The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical

McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432

Persistent link: https://www.econbiz.de/10009710182

Reconfiguring the "hits" : the new portrait of television program success in an era of big data

Kosterich, Allie - In: JMM : the international journal on media management 18 (2016) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10011529118

Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?

Ellithorpe, Morgan E.; Hennessy, Michael; Bleakley, Amy - In: Journal of advertising research 59 (2019) 2, pp. 158-170

Persistent link: https://www.econbiz.de/10012109422

The persuasive effect of Fox News : non-compliance with social distancing during the Covid-19 pandemic

Simonov, Andrey; Sacher, Szymon K.; Dubé, Jean-Pierre H.; … - 2020

Persistent link: https://www.econbiz.de/10012239067

Access and Exposure to Local News Media in the Digital Era : Evidence from U.S. Media Markets

Bang, Minji; L'Heudé, Lucie; Postlewaite, Andrew; … - National Bureau of Economic Research - 2023

Using a new comprehensive survey of adults in large U.S. media markets we show that minority and low-skill individuals, who are heavily exposed to shocks to the local economy, typically have stronger preferences for and stronger ex- posure to local news than high-skill and white individuals. At...

Persistent link: https://www.econbiz.de/10014322823