Narrow search
Showing 1 - 10 of 4,769
Cover Image
The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
Cover Image
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Cover Image
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie - In: JMM : the international journal on media management 18 (2016) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Cover Image
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.; Hennessy, Michael; Bleakley, Amy - In: Journal of advertising research 59 (2019) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Cover Image
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C. - In: Journal of media business studies 8 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Cover Image
Price elasticity estimation for converged telephone, data, and video services
Banerjee, Aniruddha - 2012
Persistent link: https://www.econbiz.de/10009729608
Cover Image
Determinants of pay-per-view broadcast viewership in sports : the case of the ultimate fighting championship
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10009719725
Cover Image
Television viewership of out-of-market games in league markets : traditional demand shifters and local team influence
Jasielec, Mateusz; Tainsky, Scott - In: Journal of sport management : the official journal of … 28 (2014) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10010367393
Cover Image
The persuasive effect of Fox News : non-compliance with social distancing during the Covid-19 pandemic
Simonov, Andrey; Sacher, Szymon K.; Dubé, Jean-Pierre H.; … - 2020
Persistent link: https://www.econbiz.de/10012239067