The conumdrum of emerging media and television advertising clutter
Year of publication: |
2011
|
---|---|
Authors: | Klopfenstein, Bruce C. |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 8.2011, 1, p. 1-22
|
Subject: | Fernsehnutzung | Television usage | Fernsehwerbung | Television advertising | USA | United States | Welt | World |
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