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Der Kunde im Fokus : die wicht...
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USA
Consumer behaviour
83,520
Konsumentenverhalten
81,070
Relationship marketing
26,350
Beziehungsmarketing
25,675
Theorie
11,149
Theory
10,975
Brand management
8,320
Markenführung
8,277
Customer satisfaction
8,115
Kundenzufriedenheit
7,920
Brand image
7,105
Markenimage
7,065
Deutschland
6,487
Service quality
6,261
Dienstleistungsqualität
6,209
Germany
6,082
Online-Handel
6,021
Online retailing
6,006
Social Web
5,884
Social web
5,881
United States
5,514
Online-Marketing
5,437
Internet marketing
5,409
Einzelhandel
4,629
Electronic Commerce
4,612
Retail trade
4,577
Brand
4,520
Markenartikel
4,519
E-commerce
4,449
Marketingmanagement
4,169
Marketing management
4,145
Werbewirkung
3,930
Verbraucherverhalten
3,925
Advertising effects
3,889
Emotion
3,524
Experiment
3,477
Advertising
3,313
Werbung
3,248
Vertrauen
3,205
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1,068
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654
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Article
4,112
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1,666
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17
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3,606
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3,606
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819
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772
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707
Aufsatz im Buch
404
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160
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135
Collection of articles of several authors
73
Sammelwerk
73
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61
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61
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52
Sammlung
52
Lehrbuch
41
Textbook
40
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39
research-article
39
Guidebook
21
Ratgeber
21
Reprint
21
Conference paper
20
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20
Bibliografie enthalten
15
Bibliography included
15
Amtsdruckschrift
14
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14
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14
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Übersichtsarbeit
12
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108
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Jang, Soocheong
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Lusardi, Annamaria
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
Barber, Nelson
9
Bronnenberg, Bart J.
9
Carpenter, Jason M.
9
Dubé, Jean-Pierre
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Mattila, Anna S.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Bruwer, Johan
8
Finkelstein, Amy
8
Hawkins, Del I.
8
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National Bureau of Economic Research
58
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
IGI Global
3
American Home Economics Association
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
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Working paper / National Bureau of Economic Research, Inc.
259
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
81
Journal of business research : JBR
76
International journal of hospitality management
69
Psychology & marketing
68
Journal of fashion marketing and management
61
NBER working paper series
56
American journal of agricultural economics
44
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
International journal of consumer studies
39
Journal of advertising research
39
The American economic review
38
Journal of marketing theory and practice
36
Journal of international consumer marketing
35
Journal of advertising : official publication of the American Academy of Advertising
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Journal of the Academy of Marketing Science
32
International journal of retail & distribution management
31
The journal of services marketing
31
International journal of sport management and marketing : IJSMM
29
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
Journal of marketing
28
Services marketing quarterly
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Discussion paper / Centre for Economic Policy Research
26
Journal of business ethics : JOBE
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of hospitality marketing & management
23
Applied economics
22
Journal of food products marketing
22
Journal of travel and tourism marketing
22
Journal of service research : JSR
20
The review of economics and statistics
20
Young consumers : insight and ideas for responsible marketers
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
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Source
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ECONIS (ZBW)
5,560
USB Cologne (EcoSocSci)
91
EconStor
68
Other ZBW resources
53
OLC EcoSci
13
RePEc
9
USB Cologne (business full texts)
1
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date (oldest first)
1
Current boomer behavior and attitudes : what the surveys show
Willens, Howard
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 39-54)
.
2003
Persistent link: https://www.econbiz.de/10003671729
Saved in:
2
"You don't look fifty!" what boomer women want in apparel
Akers, Sherri
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 137-148)
.
2003
Persistent link: https://www.econbiz.de/10003671764
Saved in:
3
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
5
Kids as customers : a handbook of marketing to children
MacNeal, James U.
-
1992
Persistent link: https://www.econbiz.de/10013501733
Saved in:
6
Consumers in transition : in-depth investigations of changing lifestyles
Langer, Judith
-
1982
Persistent link: https://www.econbiz.de/10000548148
Saved in:
7
Psychologie des Wohlstands : die Bedürfnisse des Menschen und der Bedarf des Verbrauchers
Scitovsky, Tibor
-
1977
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000064716
Saved in:
8
Status spotting : a consumer cultural exploration into ordinary status consumption of "home" and home aesthetics
Ulver-Sneistrup, Sofia
-
2008
Persistent link: https://www.econbiz.de/10003758901
Saved in:
9
Life-style
orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha
;
Kaynak, Erdener
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
Saved in:
10
Health insurance and
lifestyle
choices : identifying ex ante moral hazard in the US market
Stanciole, Anderson E.
- In:
The Geneva papers on risk and insurance - issues and …
33
(
2008
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10003775312
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