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USA
Partial least squares
63
Partielle kleinste Quadrate
60
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57
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57
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36
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Deutschland
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Germany
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Firmenimage
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structural equation modeling
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Franke, George R.
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Sarstedt, Marko
3
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2
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Butler, Timothy David
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Elmadağ Baş, Ayşe Banu
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Gudergan, Siegfried P.
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Raithel, Sascha
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Advances in international marketing
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Breaking new ground in theory and practice
1
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
US cigarette demand, 1961 - 1990 : econometric issues, evidence, and implications
Franke, George R.
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10001163143
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2
The determinants of cigarette consumption : a meta-analysis
Andrews, Rick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
10
(
1991
)
1
,
pp. 81-100
Persistent link: https://www.econbiz.de/10001161645
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3
Employer trustworthiness, worker pride, and camaraderie as a source of competitive advantage : evidence from great places to work
Butler, Timothy David
;
Armstrong, Craig
;
Ellinger, …
- In:
Journal of strategy and management
9
(
2016
)
3
,
pp. 322-343
Persistent link: https://www.econbiz.de/10011544698
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4
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
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5
Antecedents and consequences of frontline service employee commitment to service quality
Elmadağ Baş, Ayşe Banu
;
Ellinger, Alexander E.
; …
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003735477
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6
Reputation management in times of crisis
Sarstedt, Marko
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
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7
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
8
On the value relevance of customer satisfaction : multiple drivers and multiple markets
Raithel, Sascha
;
Sarstedt, Marko
;
Scharf, Sebastian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 509-525
Persistent link: https://www.econbiz.de/10009566399
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