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Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni
;
Milne, George R.
;
Peltier, James
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
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3
Managing product safety of imported Chinese goods
Berman, Barry
;
Swani, Kunal
- In:
Business horizons
53
(
2010
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10003953177
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4
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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5
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
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