The impact of violent humor on advertising success : a gender perspective
Year of publication: |
2013
|
---|---|
Authors: | Swani, Kunal ; Weinberger, Marc G. ; Gulas, Charles S. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 4, p. 308-319
|
Subject: | Werbewirkung | Advertising effects | Gewalt | Violence | Humor | Geschlecht | Gender | Fernsehwerbung | Television advertising | USA | United States |
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