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Strategy and co-creation thinking
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram; Chopra, Naveen - In: Strategy & leadership : a publication of Strategic … 42 (2014) 2, pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
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Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
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On the role of social asset specificity in the channel integration decision
Majumdar, Sumit Kumar - In: Journal of institutional and theoretical economics : JITE 150 (1994) 2, pp. 375-400
Persistent link: https://www.econbiz.de/10001163434