Kirana, Lorenza; Windasari, Nila A. - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 30-41
and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation … customers in Indonesia to find relationships of buyers' motivation and perceived value to the LCGC purchase intention across … generations X, Y, and Z. The result shows that hedonic motivation significantly differs particularly between generation Y versus Z …
