Despite extensive research on retailers’ price responses to demand shocks, much less is known about their non-price adjustments. Using heterogeneity in timing, location, and magnitude of income/wealth shocks associated with the 2008 Great Recession, we explore how U.S. retail stores adjusted...

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...