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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Impact of internet self-efficacy on e-service brands
Daugherty, Terry; Gangadharbatla, Harsha; Eastin, Matthew S. - In: Contemporary research in e-branding, (pp. 176-192). 2009
Persistent link: https://www.econbiz.de/10003778201
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H. - In: Delivering value in turbulent times : AMA Summer …, (pp. 391-398). 2012
Persistent link: https://www.econbiz.de/10010191482
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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Reviving industry in America : Japanese influences on manufacturing and the service sector
Shapiro, Harris J.; Cosenza, Teresa - 1987
Persistent link: https://www.econbiz.de/10000738689
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Market share reporter : an annual compilation of reported market share data on companies, products, and services
Detroit, Mich. [u.a.] : Gale Research Inc. - Nachgewiesen 2.1992 -
Persistent link: https://www.econbiz.de/10000503459
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US industrial outlook : with projections to ... ; prospects for over ... industries
Washington, DC : US Gov. Print. Off. - 1960(1959) - 1979; 1984 - 1994
Persistent link: https://www.econbiz.de/10000437607