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This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the...
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The information and communications revolution has hastened the process of globalization in today's world of business …
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The information and communications revolution has hastened the process of globalization in today's world of business …
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