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The Influence of Green Marketi...
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USA
Consumer behaviour
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3,654
Electronic Commerce
3,640
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3,528
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3,436
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3,283
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3,070
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2,994
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2,926
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2,922
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15
Einav, Liran
15
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13
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13
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11
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
Journal of business research : JBR
72
Journal of retailing and consumer services
72
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64
Journal of fashion marketing and management
58
NBER working paper series
57
International journal of hospitality management
53
American journal of agricultural economics
43
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40
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International journal of consumer studies
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Journal of consumer behaviour : an international research review
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
26
Journal of advertising research
25
Journal of sport management : the official journal of the North American Society of Sport Management
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Discussion paper / Centre for Economic Policy Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
23
Journal of food products marketing
23
Journal of the Academy of Marketing Science
23
Journal of business ethics : JOBE
21
Journal of marketing
20
The review of economics and statistics
20
Journal of travel and tourism marketing
19
Services marketing quarterly
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Journal of marketing theory and practice : JMTP
18
Young consumers : insight and ideas for responsible marketers
18
Finance and economics discussion series
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Journal of hospitality marketing & management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
2
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
3
Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel
-
2009
Persistent link: https://www.econbiz.de/10003716302
Saved in:
4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
5
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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6
Promoting sustainability by marketing green products to non-adopters
Oliver, Jason D.
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
3
,
pp. 77-86
Persistent link: https://www.econbiz.de/10009784913
Saved in:
7
Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L.
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
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8
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
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9
Overcoming the barriers to the market performance of green consumer goods
Kaufman, Noah
- In:
Resource and energy economics
36
(
2014
)
2
,
pp. 487-507
Persistent link: https://www.econbiz.de/10010391571
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10
Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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