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Hunting for the criteria for marketing science : logical empiricism and all that ..
Karlinsky, Meir - In: Changing the course of marketing : alternative …, (pp. 37-44). 1985
Persistent link: https://www.econbiz.de/10001307204
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New perspectives in marketing
1972
Persistent link: https://www.econbiz.de/10001402898
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249
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Marketing in the E.E.C.
Bolt, Gordon John - 1973
Persistent link: https://www.econbiz.de/10001698381
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002170130
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829