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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Listening to the consumer : exploring review topics on Airbnb and their impact on listing performance
Zhang, Jurui
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 371-389
Persistent link: https://www.econbiz.de/10012181627
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2
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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