Does shape in backgrounds matter? : effects of Shape-Taste congruence on product evaluations
Year of publication: |
2022
|
---|---|
Authors: | Li, Menglin ; Jin, Yufang ; Zhang, Jurui ; Liu, Raymond |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-12
|
Subject: | Background design | Design sensitivity | e-retailing design | Pleasantness | Shape-taste congruence |
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