Narrow search
Showing 1 - 4 of 4
Cover Image
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Cover Image
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Cover Image
Why customer participation matters
Merlo, Omar; Eisingerich, Andreas B; Auh, Seigyoung - In: MIT sloan management review 55 (2013/14) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Cover Image
Custers of management practices, structural embeddedness and firm productivity
Fu, Xiaolan; Eisingerich, Andreas; De Hoyos, Rafael E. - 2006
Persistent link: https://www.econbiz.de/10003847334