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USA
Marketing
18,845
Produktgestaltung
5,691
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Kotler, Philip
18
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Calantone, Roger J.
5
Keller, Kevin Lane
5
Lakdawalla, Darius
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Allenby, Greg M.
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Boyd, Harper W.
4
Chhajed, Dilip
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Khan, B. Zorina
4
Kumar, V.
4
Kurtz, David L.
4
Levitt, Theodore
4
MacNeal, James U.
4
Ruzic, Dimitrije
4
Stern, Louis W.
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Wilson, David T.
4
Workman, John P.
4
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3
Cannon, Joseph P.
3
Caves, Richard E.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Day, George S.
3
Duncan, Delbert J.
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American Marketing Association
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IGI Global
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NetLibrary, Inc
4
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3
USA / Department of Agriculture
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Chartered Institute of Marketing
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Eurohandelsinstitut
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J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association / Research and Development Division, $3120
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Anglo-German Foundation for the Study of Industrial Society
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
City University
1
Commercial Development Association
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
INSEAD
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
International Association of Business Communicators
1
Internationales Institut für Umwelt und Gesellschaft
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The journal of product innovation management : an international publication of the Product Development & Management Association
18
Journal of business research : JBR
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
International journal of production research
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
10
American journal of agricultural economics
9
Working paper / National Bureau of Economic Research, Inc.
9
Business horizons
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Harvard business review : HBR
7
Journal of business ethics : JOBE
7
Journal of business strategy
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
SpringerLink / Bücher
6
The journal of business : B
6
AMA educators' proceedings
5
Australasian marketing journal
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Psychology & marketing
5
The journal of consumer marketing
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
Enterprise & society : the international journal of business history
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
1,437
USB Cologne (EcoSocSci)
80
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1
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1
Organizing and managing the marketing function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
2
Products and markets
Reynolds, William H.
-
1969
Persistent link: https://www.econbiz.de/10002533420
Saved in:
3
Marketing new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
4
Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan
-
2019
Persistent link: https://www.econbiz.de/10014342855
Saved in:
5
US patterns of intra-industry trade : research and development, product differentiation and economies-of-scale
Blum, Lisa L.
-
1987
Persistent link: https://www.econbiz.de/10000773227
Saved in:
6
Product differentiability in the residential message telecommunications services (MTS) and MTS-like markets : an empirical study
Mohajer-Jasbi, Majid
-
1987
Persistent link: https://www.econbiz.de/10000775455
Saved in:
7
Nachahmungsschutz für Industriedesign im deutschen und amerikanischen Recht : rechtsvergleichende Untersuchung zu einer Schnittstelle im System des deutschen gewerblichen Rechtssch...
Meineke, Christian
-
1990
Persistent link: https://www.econbiz.de/10000818674
Saved in:
8
Political ergonomics: technological design and the quality of public life
Winner, Langdon
-
1987
Persistent link: https://www.econbiz.de/10000761985
Saved in:
9
An integrated approach to product design and process selection
Chhajed, Dilip
;
Raman, Narayan
-
1993
-
Rev
Persistent link: https://www.econbiz.de/10000874207
Saved in:
10
Successful product and business development
Giragosian, Newman H.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000553857
Saved in:
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