Marketing new industrial products
Michael J. Baker
| Year of publication: |
1975
|
|---|---|
| Authors: | Baker, Michael J. |
| Publisher: |
London [u.a.] : Macmillan |
| Subject: | Produktgestaltung | Innovation | Absatz | Industriegüter | Industrial goods | Produktivität | Productivity | Marketing | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | USA | United States | Produktentwicklung | New product development |
| Extent: | XIV, 209 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. [192]-207 - Includes index |
| ISBN: | 0-333-15572-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001854373