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USA
Konsumentenverhalten
78,438
Consumer behaviour
78,415
Theorie
11,581
Theory
11,536
Beziehungsmarketing
10,102
Relationship marketing
10,080
Markenführung
8,262
Brand management
8,254
Deutschland
7,758
Marketing
7,564
Markenimage
6,886
Brand image
6,740
Germany
6,708
Online-Handel
5,659
Online retailing
5,657
Kundenzufriedenheit
5,564
Customer satisfaction
5,557
Electronic Commerce
5,067
Online-Marketing
5,059
Internet marketing
4,953
Social Web
4,941
Social web
4,941
United States
4,827
Markenartikel
4,687
Brand
4,510
Marketingmanagement
4,505
Einzelhandel
4,431
Dienstleistungsqualität
4,379
Service quality
4,378
Retail trade
4,218
Marketing management
4,059
E-commerce
3,956
Werbung
3,898
Werbewirkung
3,855
Advertising effects
3,759
Verbraucherverhalten
3,716
Experiment
3,479
Advertising
3,258
Emotion
3,212
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Online availability
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Undetermined
871
Free
548
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Article
3,299
Book / Working Paper
1,774
Journal
13
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Article in journal
3,048
Aufsatz in Zeitschrift
3,048
Graue Literatur
785
Non-commercial literature
785
Working Paper
665
Arbeitspapier
664
Aufsatz im Buch
240
Book section
240
Hochschulschrift
198
Thesis
162
Collection of articles of several authors
80
Sammelwerk
80
Lehrbuch
73
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67
Aufsatzsammlung
56
Collection of articles written by one author
53
Sammlung
53
Case study
46
Fallstudie
46
Bibliografie enthalten
27
Bibliography included
27
Konferenzschrift
25
Glossar enthalten
23
Glossary included
23
Reprint
19
Amtsdruckschrift
18
Government document
18
Conference paper
17
Konferenzbeitrag
17
Dissertation u.a. Prüfungsschriften
15
Bibliographie
12
Systematic review
12
Übersichtsarbeit
12
Ratgeber
11
Conference proceedings
10
Guidebook
10
Bibliografie
8
Statistik
6
Biografie
5
Fallstudiensammlung
5
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English
4,863
German
182
Undetermined
36
French
12
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
21
Stavins, Joanna
15
Agarwal, Sumit
14
Einav, Liran
14
Han, Heesup
13
Jang, Soocheong
13
Kotler, Philip
13
McFadden, Daniel
13
Schuh, Scott
13
Allcott, Hunt
12
Kaplan, Greg
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Carpenter, Jason M.
8
Finkelstein, Amy
8
Grewal, Dhruv
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Tucker, Catherine
8
Viswanathan, Madhu
8
Yoon, Sukki
8
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National Bureau of Economic Research
55
American Marketing Association
9
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
American Council on Consumer Interests
2
American Home Economics Association
2
Conference on Research in Income and Wealth
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Management Association
1
American Management Asssociations
1
Art Directors Club <New York, N.Y.>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for Economic Performance
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Columbia University / Bureau of Applied Social Research
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droege & Comp. <Düsseldorf>
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
252
Journal of consumer research : JCR ; an interdisciplinary bimonthly
153
Journal of retailing and consumer services
72
Journal of business research : JBR
70
Psychology & marketing
64
International journal of hospitality management
53
Journal of fashion marketing and management
52
NBER working paper series
51
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
39
International journal of consumer studies
38
The American economic review
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
American economic journal : a journal of the American Economic Association
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Discussion paper / Centre for Economic Policy Research
25
International journal of sport management and marketing : IJSMM
25
Journal of advertising research
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of the Academy of Marketing Science
24
Journal of food products marketing
22
SpringerLink / Bücher
22
Journal of marketing
21
Journal of advertising : official publication of the American Academy of Advertising
20
The review of economics and statistics
20
Journal of agricultural and applied economics
19
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
19
Agricultural and resource economics review : ARER
18
Journal of hospitality marketing & management
18
Journal of marketing theory and practice : JMTP
18
Finance and economics discussion series
17
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ECONIS (ZBW)
4,853
USB Cologne (EcoSocSci)
230
RePEc
2
EconStor
1
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1
Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion
-
2002
Persistent link: https://www.econbiz.de/10001624633
Saved in:
2
Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea
-
2005
Persistent link: https://www.econbiz.de/10003011428
Saved in:
3
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
Saved in:
4
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
5
Consumer response to genetically modified foods : market segment analysis and implications for producers and policy makers
Baker, Gregory A.
;
Burnham, Thomas A.
- In:
Journal of agricultural and resource economics : JARE ; …
26
(
2001
)
2
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001701069
Saved in:
6
Consumer preferences for food safety attributes in fresh apples : market segments, consumer characteristics, and marketing opportunities
Baker, Gregory A.
- In:
Journal of agricultural and resource economics : JARE ; …
24
(
1999
)
1
,
pp. 80-97
Persistent link: https://www.econbiz.de/10001411012
Saved in:
7
Customers' choice among retail energy suppliers . the willingness-to-pay for service attributes
Goett, Andrew A.
;
Hudson, Kathleen
;
Train, Kenneth
- In:
The energy journal
21
(
2000
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001523724
Saved in:
8
Estimating customer utility of energy efficiency standards for refrigerators
Moxnes, Erling
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 707-724
Persistent link: https://www.econbiz.de/10002406053
Saved in:
9
Welfare effects of food labels and bans with alternative willingness to pay measures
Lusk, Jayson L.
;
Marette, Stéphan
- In:
Applied economic perspectives and policy
32
(
2010
)
2
,
pp. 319-337
Persistent link: https://www.econbiz.de/10003983605
Saved in:
10
Using a discrete choice model to identify consumer meal preferences within a prix fixe menu
Myung, Eunha
-
2005
Persistent link: https://www.econbiz.de/10003966621
Saved in:
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