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USA
Werbung
13,825
Kommunikation
12,776
Communication
11,432
Advertising
11,293
Werbewirkung
7,964
Advertising effects
7,738
Mobilkommunikation
6,938
Mobile communications
6,898
Consumer behaviour
6,063
Konsumentenverhalten
5,952
Interne Kommunikation
5,637
Internal communication
5,628
Theorie
4,237
Theory
4,120
Online-Marketing
3,110
Internet marketing
3,090
Deutschland
2,807
United States
2,325
Germany
2,194
Öffentlichkeitsarbeit
2,066
communication
2,058
Public relations
1,971
Social Web
1,800
Social web
1,798
Brand management
1,685
Markenführung
1,661
Marketing
1,600
Spieltheorie
1,450
Game theory
1,429
advertising
1,404
Marketingmanagement
1,392
Unternehmen
1,379
Marketing management
1,374
Experiment
1,341
Mobiltelefon
1,223
Mobile phone
1,222
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1,192
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1,185
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1,147
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Kaiser, Harry M.
31
Fratzscher, Marcel
13
Ehrmann, Michael
12
Mueller, Barbara
12
Duso, Tomaso
11
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Berndt, Ernst R.
8
Jung, Astrid
8
Moser, H. R.
8
Saffer, Henry
8
Zheng, Yuqing
8
Cheong, Yunjae
7
Miravete, Eugenio J.
7
Reid, Leonard N.
7
Schmit, Todd M.
7
Burton, Scot
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Nelson, Jon Paul
6
Okazaki, Shintaro
6
Richards, Timothy J.
6
Taylor, Charles Raymond
6
Terlutter, Ralf
6
Tucker, Catherine
6
Alston, Julian Mark
5
An, Soontae
5
Bajari, Patrick L.
5
Bakir, Aysen
5
Choi, Yung Kyun
5
DeLorme, Denise E.
5
Hausman, Jerry A.
5
Jin, Ginger Zhe
5
Kim, Kihan
5
Liaukonyte, Jura
5
McQuarrie, Edward F.
5
Miracle, Gordon E.
5
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IGI Global
58
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
5
Cornell University / Department of Agricultural Economics
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
2
Federal Trade Commission
2
Institut für Wirtschaftswissenschaften <Wien>
2
TÜV Rheinland AG
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Bankers Assciation
1
American Management Association
1
American Marketing Association
1
Annenberg School for Communication <Philadelphia, Pa.>
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Communications technology and social policy. understanding the new 'cultural revolution'
1
Confederation British Industry
1
Conference Board
1
Conference Board of Canada
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Department of Housing and Urban Development
1
Division of Research, Graduate School of Business Administration, Harvard University
1
Erasmus Research Institute of Management
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Digital Single Market
1
Europäisches Parlament / IPOL - Generaldirektion Interne Politikbereiche der Union
1
Friedrich-Schiller-Universität Jena
1
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Journal of advertising research
84
Journal of advertising : official publication of the American Academy of Advertising
58
Working paper / National Bureau of Economic Research, Inc.
53
International journal of advertising : the quarterly review of marketing communications
34
Telecommunications policy : the international journal of digital economy, data sciences and new media
25
Psychology & marketing
17
Journal of marketing communications
16
Management communication quarterly : an international journal
16
American journal of agricultural economics
15
Journal of business research : JBR
15
Journal of promotion management : JPM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper / Centre for Economic Policy Research
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of current issues and research in advertising : JCIRA
12
Health marketing quarterly
11
International journal of networking and virtual organisations : IJNVO
11
Journal of marketing
11
The journal of law & economics
11
European Journal of Marketing
10
NBER working paper series
10
Academy of Management journal : AMJ
9
Business horizons
9
European journal of marketing : EJM
9
Journal of business communication : JBC
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Southern economic journal
9
ECB Working Paper
8
International journal of industrial organization
8
International journal of pharmaceutical and healthcare marketing : IJPHM
8
Journal of historical research in marketing
8
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
8
Technological forecasting & social change : an international journal
8
The advertising and consumer culture reader
8
The journal of business : B
8
The journal of media economics
8
Working paper
8
Working papers / Harvard Business School, Division of Research
8
CESifo working papers
7
Journal of business ethics : JOBE
7
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Source
All
ECONIS (ZBW)
2,356
USB Cologne (EcoSocSci)
139
Other ZBW resources
24
EconStor
15
RePEc
4
Showing
1
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date (oldest first)
1
Media, messages, and men : new perspectives in
communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
2
Mobile promotional
communication
and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
3
The complexity of richness: media, message, and
communication
outcomes
Otondo, Robert F.
;
Scotter, James R. van
;
Allen, David G.
; …
- In:
Information & management : the internat. journal of …
45
(
2008
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10003656698
Saved in:
4
The IABC handbook of organizational
communication
: a guide to internal
communication
, public relations, marketing and leaderhip
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2006
Persistent link: https://www.econbiz.de/10003241080
Saved in:
5
Effective communications and
advertising
for financial institutions
Burns, Thomas J.
-
1986
Persistent link: https://www.econbiz.de/10000675314
Saved in:
6
Finding the "missing link" :
advertising
's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
7
Organizational strategies and
communication
model : do advertisements influence attitude formation and change?
Arshi, Tahseen Anwer
- In:
Journal of management research
4
(
2012
)
4
,
pp. 243-256
Persistent link: https://www.econbiz.de/10009727346
Saved in:
8
Marketing
communication
strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
The
communication
paradigms in education
Iacob, Silvia
;
Andronache, Georgeta
- In:
Theoretical and applied economics : GAER review
22
(
2015
)
4
,
pp. 217-228
Persistent link: https://www.econbiz.de/10011559796
Saved in:
10
Charting your organization's bring-your-own-device voyage
Steelman, Zachary R.
;
Lacity, Mary Cecelia
;
Sabherwal, Rajiv
- In:
MIS quarterly executive
15
(
2016
)
2
,
pp. 85-104
Persistent link: https://www.econbiz.de/10011540404
Saved in:
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