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Dekimpe, Marnik G.
10
Croux, Christophe
8
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5
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3
Lamey, Lien
3
Steenkamp, Jan-Benedict E. M.
3
Boudt, Kris
2
Forni, Mario
2
Heerde, Harald J. van
2
Lemmens, Aurélie
2
Parker, Philip M.
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Reichlin, Lucrezia
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2
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1
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1
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
4
KBI
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2
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ECONIS (ZBW)
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1
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
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2
The effect of customer satisfaction on consumer spending growth
Fornell, Claes
;
Rust, Roland T.
;
Dekimpe, Marnik G.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10003947425
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3
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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4
Sustained spending and persistent response : a new look at long-term marketing profitability
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
-
1997
Persistent link: https://www.econbiz.de/10010366608
Saved in:
5
Preface to "The chilling effects of network externalities"
Stremersch, Stefan
;
Lehmann, Donald R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009519921
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6
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
7
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
8
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
-
2003
Persistent link: https://www.econbiz.de/10001765180
Saved in:
9
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825606
Saved in:
10
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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