Estimating cannibalization rates for pioneering innovations
Year of publication: |
2010
|
---|---|
Authors: | Heerde, Harald J. van ; Srinivasan, Shuba ; Dekimpe, Marnik G. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 6, p. 1024-1039
|
Subject: | Lexus Ltd. | Produktentwicklung | New product development | Produktmanagement | Product management | Sortiment | Retail assortment | Category Management | Category management | VAR-Modell | VAR model | Kfz-Industrie | Automotive industry | USA | United States |
-
Everdingen, Yvonne Maria van, (2008)
-
van Everdingen, Yvonne M., (2008)
-
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi, (2008)
- More ...
-
Estimating Cannibalization Rates for Pioneering Innovations
Heerde, Harald J. van, (2010)
-
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van, (2010)
-
Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J., (2009)
- More ...