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Using corporate social responsibility to win the war for talent
Bhattacharya, C. B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2007/08) 2, pp. 37-44
Persistent link: https://www.econbiz.de/10003786504
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Corporate social responsibility, customer orientation, and the job performance of frontline employees
Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - 2013
A study involving a Global 500 company finds that frontline employees’ perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees...
Persistent link: https://www.econbiz.de/10009237945
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Convergence of interests : producing social and business gains through corporate social marketing
Bhattacharya, C. B. (contributor); Du, Shuili (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003747486
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The role of leaders in internal marketing
Wieseke, Jan; Ahearne, Michael; Lam, Son K.; Dick, Rolf van - In: Journal of marketing 73 (2009) 2, pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
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Managing sales teams in a virtual environment
Rapp, Adam; Ahearne, Michael; Mathieu, John E.; Rapp, Tammy - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10008664541
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Toward a contingency framework of interpersonal influence in organizational identification diffusion
Kraus, Florian; Ahearne, Michael; Lam, Son K.; Wieseke, Jan - In: Organizational behavior and human decision processes : … 118 (2012) 2, pp. 162-178
Persistent link: https://www.econbiz.de/10009568854