Antecedents and Consequences of Customer – Company Identification : Expanding the Role of Relationship Marketing
Year of publication: |
2010
|
---|---|
Authors: | Ahearne, Michael ; Bhattacharya, CB ; Gruen, Thomas |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2005 erstellt |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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