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USA
Brand management
17,736
Markenführung
17,323
Consumer behaviour
7,649
Konsumentenverhalten
7,607
Markenimage
7,223
Brand image
7,130
Brand
5,347
Markenartikel
5,347
Relationship marketing
2,611
Beziehungsmarketing
2,609
Crowdfunding
2,540
Markenpolitik
2,198
Social Web
1,977
Social web
1,974
Online-Marketing
1,670
Internet marketing
1,645
Marketingmanagement
1,432
Marketing management
1,426
Deutschland
1,264
Germany
1,203
Werbewirkung
1,171
Advertising effects
1,160
Marketing
918
Luxury goods
884
Luxusgüter
882
Unternehmensgründung
880
Business start-up
872
Werbung
772
Theorie
766
Theory
766
Advertising
759
Einzelhandel
703
Retail trade
691
Corporate reputation
688
Firmenimage
688
Brand loyalty
683
United States
669
Customer satisfaction
661
Kundenzufriedenheit
652
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145
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54
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Article
499
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188
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404
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Aufsatz im Buch
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91
Case study
42
Fallstudie
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Graue Literatur
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Non-commercial literature
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Working Paper
34
Arbeitspapier
33
Collection of articles of several authors
22
Sammelwerk
22
Hochschulschrift
13
Aufsatzsammlung
10
Reprint
10
Thesis
8
Guidebook
4
Interview
4
Ratgeber
4
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3
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3
Bibliografie
2
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2
Glossary included
2
Article
1
Bestimmungsbuch
1
Bibliografie enthalten
1
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1
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1
Company information
1
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1
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1
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English
648
German
38
Undetermined
3
Author
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De Chernatony, Leslie
7
Cumming, Douglas J.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Goldfarb, Avi
5
Goldschlag, Nathan
5
Hornuf, Lars
5
Myers, Amanda
5
Agrawal, Ajay
4
Catalini, Christian
4
Christodoulides, George
4
Dahlhoff, Denise
4
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Dubé, Jean-Pierre
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Keller, Kevin Lane
3
Khamis, Susie
3
Laroche, Michel
3
Melewar, T. C.
3
Mittal, Vikas
3
Petty, Ross D.
3
Piehler, Rico
3
Reardon, Robert
3
Romaniuk, Jenni
3
Schneider, Willy
3
Schwarzkopf, Stefan
3
Sinha, Indrajit
3
Sood, Sanjay
3
Stolle, Wulf
3
Winterich, Karen Page
3
Zolas, Nikolas
3
Ahuvia, Aaron
2
Aitken, Murray L.
2
Antwerpes, Sarah
2
Baber, Hasnan
2
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Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
EBS Law School
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Springer Gabler <Firma>
1
University College of Swansea / Centre for Development Studies
1
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Published in...
All
The journal of brand management : an international journal
29
The journal of product & brand management
21
SpringerLink / Bücher
12
Journal of advertising research
10
Journal of business research : JBR
10
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
Working paper / National Bureau of Economic Research, Inc.
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing for higher education
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
Crowdfunding : the corporate era
5
European journal of marketing : EJM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
JMM : the international journal on media management
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
4
Sport management review
4
Springer eBook Collection / Business and Management
4
Strategic change : SC ; briefings in entrepreneurial finance
4
The journal of consumer marketing
4
Brand management ; Vol. 1
3
Brands : interdisciplinary perspectives
3
Business horizons
3
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Source
All
ECONIS (ZBW)
678
USB Cologne (EcoSocSci)
5
EconStor
2
RePEc
1
Other ZBW resources
1
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
3
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
4
Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
Saved in:
5
The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank
-
1982
Persistent link: https://www.econbiz.de/10000550062
Saved in:
6
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
7
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
8
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
9
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
10
Inshore fishes of California
Baxter, John L.
-
1960
Persistent link: https://www.econbiz.de/10000312976
Saved in:
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