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The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth; Mahr, Dominik; Ruyter, Ko de; … - In: Journal of marketing 82 (2018) 2, pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
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Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka; Storey, Chris; Rozemeijer, Frank; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754