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Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina; Kwak, Dae Hee - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
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Logos on everest : commercial sponsorship of American expeditions, 1950-2000
Gross, Rachel S. - In: Enterprise & society : the international journal of … 22 (2021) 4, pp. 1067-1102
Persistent link: https://www.econbiz.de/10012705084
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A longitudinal assessment of corrective advertising mandated in United States v. Philip Morris USA, Inc.
Berry, Christopher; Burton, Scot; Kees, Jeremy; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 757-770
Persistent link: https://www.econbiz.de/10012588929
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Six Sigma sales and marketing : application to NCAA basketball
Salzarulo, Peter; Krehbiel, Timothy C.; Mahar, Stephen; … - In: American journal of business : applying research to … 27 (2012) 2, pp. 113-132
Persistent link: https://www.econbiz.de/10009711435
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Professional sporting events increase seasonal influenza mortality in US cities
Cardazzi, Alexander; Humphreys, Brad R.; Ruseski, Jane E.; … - 2020
Persistent link: https://www.econbiz.de/10012493234
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Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve; Sandler, Dennis; Snyder, Kevin - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
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Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa - In: Journal of sport management : the official journal of … 25 (2011) 4, pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
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The evolving sophistication of ambush marketing : a typology of strategies
Chadwick, Simon; Burton, Nicholas - In: Thunderbird international business review 53 (2011) 6, pp. 709-719
Persistent link: https://www.econbiz.de/10009387686
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Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve; Grady, John - In: Journal of sport management : the official journal of … 22 (2008) 5, pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
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The challenges of ethics and entrepreneurship in the global environment
Hoskinson, Sherry (ed.); Kuratko, Donald F. (ed.) - 2015 - First edition
This is the 25th volume in the Advances in the study of entrepreneurship, innovation, and economic growth, which has led the field with insightful and forward looking perspectives on topics for 25 years. Papers in this volume focus on topics, perspectives, challenges, and visions of scholars in...
Persistent link: https://www.econbiz.de/10012050079