Sponsorship-linked marketing : introduction to topics
Year of publication: |
2015
|
---|---|
Authors: | Cornwell, T. Bettina ; Kwak, Dae Hee |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 2, p. 133-136
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Sponsoring | Sponsorship | Sportmarketing | Sports marketing |
-
Donlan, Leah, (2014)
-
Arts sponsorship versus sports sponsorship : which is better for marketing strategy?
Toscani, Giulio, (2019)
-
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd, (2011)
- More ...
-
Chien, P. Monica, (2012)
-
Kwon, Youngbum, (2021)
-
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho, (2021)
- More ...