Siegel, Richard A.; Hansén, Sten‐Olof; Pellas, Lars H. - In: Industrial Management & Data Systems 95 (1995) 1, pp. 18-26
Discusses a new methodology for launching or expanding the commercialization of new under‐utilized technologies. The approach discussed involves the active participation of international industrial opinion leaders in the commercial development process, and the role they can play in: assessing...