Discusses a new methodology for launching or expanding the commercialization of new under‐utilized technologies. The approach discussed involves the active participation of international industrial opinion leaders in the commercial development process, and the role they can play in: assessing...

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic...