Extent: | 1 Online-Ressource (XVIII, 250 Seiten) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Book Cover; Title; Copyright; Contents; Preface; Chapter 1 The Global Imperative; Chapter 2 Establishing the Context; Chapter 3 Doing Your Homework on Global Markets; Chapter 4 Getting There With Customers and Suppliers; Chapter 5 Creating a Global Presence; Chapter 6 Making Communication Happen; Chapter 7 Negotiating Cultural Chasms; Chapter 8 Positioning the Product and Brand; Chapter 9 Making Money; Chapter 10 Discovering Trends in International Business: The Delphi Method at Work; Index |
ISBN: | 978-0-203-87510-0 ; 978-0-415-80194-2 ; 978-0-415-80194-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012685807