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Dubai – a star in the east
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USA
Marketing
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2,322
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1,771
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1,766
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6
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6
Malshe, Avinash
6
Perreault, William D.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Cavaliere, Christina T.
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Christodoulides, George
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Goldschlag, Nathan
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Lovelock, Christopher H.
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McCarthy, Edmund Jerome
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Petty, Ross D.
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NetLibrary, Inc
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Friedrich-Schiller-Universität Jena
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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IGI Global
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Marketing Outlook Forum <25, 1999, Pittsburgh, Pa.>
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Marketing Outlook Forum <29, 2003, Austin, Tex.>
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2
USA / National Park Service
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World Tourism Organization
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1
Advanced Outlook on International Travel to the US <3, 2001, Atlanta, Ga.>
1
Advanced Outlook on International Travel to the US <4, 2002, Hollywood, Fla.>
1
American Management Association / Marketing Division
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American Management Association, Marketing Division
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American Society for Public Administration
1
Apress L.P.
1
Bayerischer Forschungsverbund Area Studies
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Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
The journal of brand management : an international journal
33
Journal of business research : JBR
30
Tourism management : research, policies, practice
27
Tourism economics : the business and finance of tourism and recreation
23
Journal of marketing management : MM
22
The journal of product & brand management
22
European Journal of Marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Psychology & marketing
18
SpringerLink / Bücher
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
15
Annals of tourism research : ATR ; a social sciences journal
14
Journal of advertising research
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
The journal of consumer marketing
12
Journal of marketing education : JME
11
Journal of the Academy of Marketing Science
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
American journal of agricultural economics
10
International Journal of Bank Marketing
10
International journal of hospitality management
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
International journal of sport management and marketing : IJSMM
10
Journal of travel and tourism marketing
10
Working paper / National Bureau of Economic Research, Inc.
10
Harvard business review : HBR
9
International journal of wine business research : IJWBR
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business ethics : JOBE
9
Journal of historical research in marketing
9
Marketing intelligence & planning
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Business horizons
8
Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
2,324
USB Cologne (EcoSocSci)
113
Other ZBW resources
67
RePEc
6
EconStor
5
BASE
3
OLC EcoSci
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1
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
2
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
3
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
4
Diplomatic relations and
tourism
advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
5
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
6
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
For only you? :
marketing
national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
Saved in:
8
Brand USA : a natural quasi-experiment evaluating the success of a national
marketing
campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
9
Marketing
investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
- In:
The journal of economic perspectives : a journal of the …
36
(
2022
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014227391
Saved in:
10
Decoding Coca-Cola : a biography of a global brand
Crawford, Robert
(
ed.
);
Brennan, Linda
(
ed.
); …
-
2021
will be an essential resource for scholars researching and teaching in the fields of
marketing
, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
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