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Customer Preferences for Financial Services: An Analysis
Boyd, William L.; Leonard, Myron; White, Charles - In: International Journal of Bank Marketing 12 (1994) 1, pp. 9-15
With bank deregulation and more sophisticated customers, it has become very important that banks and other financial … institutions determine the factors which are pertinent to the customer′s selection process. Through a survey of households …
Persistent link: https://www.econbiz.de/10014760186
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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How top performers achieve customer-focused market leadership
Baird, Carolyn Heller; Gonzalez-Wertz, Cristene - In: Strategy & leadership : a publication of Strategic … 39 (2011) 1, pp. 16-23
Persistent link: https://www.econbiz.de/10008907151
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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
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Marketing in the C-suite : a study of chief marketing officer power in firms' top management teams
Nath, Pravin; Mahajan, Vijay - In: Journal of marketing 75 (2011) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10008840470
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Trends in executive education in business marketing
Narayandas, Das - In: Journal of business-to-business marketing 14 (2007) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10003507005
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Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.; Speh, Thomas W. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
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Challenge the boss or stand down?
Sasser, W. E. - In: Harvard business review : HBR 89 (2011) 5, pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
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Managerial challenges among marketing, sales, and finance actors
Weissbrich, Dirk; Krohmer, Harley - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 20-25
Persistent link: https://www.econbiz.de/10009153352