Customer Preferences for Financial Services: An Analysis
Year of publication: |
1994
|
---|---|
Authors: | Boyd, William L. ; Leonard, Myron ; White, Charles |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 12.1994, 1, p. 9-15
|
Publisher: |
MCB UP Ltd |
Subject: | Banks | Customers | Customer surveys | Decision making | Financial services | Marketing | USA |
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