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Consumer eco-innovation adoption : assessing attitudinal factors and perceived product characteristics
Jansson, Johan - In: Business strategy and the environment 20 (2011) 3, pp. 192-210
Persistent link: https://www.econbiz.de/10008988894
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Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab; Jansson, Johan; Bengtsson, Maria - In: Journal of promotion management : JPM 23 (2017) 1, pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
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Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10008908947
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Being innovative, fun, and green? : hedonic and environmental motivations in the use of green innovations
Flores, Phil Justice; Jansson, Johan - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1907-1936
Persistent link: https://www.econbiz.de/10014234263