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Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
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I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto; Hinsch, Chris; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 91 (2018), pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
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Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879
Persistent link: https://www.econbiz.de/10014519044